Advertise Through our Members-Only Partnership Deals

The Greater Iowa City Area HBA has partnered with its media-company members to offer all association members diversified and broader marketing opportunities at discounted prices. Some offers are year-round, others for select dates. Plus, some agreements include deals for the HBA to promote The Home Show and Parade of Homes AND for members to advertise around those events. These bargains make it easier for member businesses to afford top-notch advertising and also promote the HBA and the home-building industry. Below is what’s available. We’ll keep you updated through our weekly member e-newsletter. Take advantage!

CBS 2/FOX 28
Reach consumers during the weeks leading up to The Home Show through TV ads during NCAA basketball games, prime-time shows or news. Get 60 percent off 48 30-second commercials (or 96 15-second spots) for $2,400 (normally $4,000) or 24 30-second commercials (or 48 15-second placements) for $1,200. Production is free (a $500 value). Additionally, put your business on the CBS 2/FOX 28 double-sided digital outdoor banner – situated at the third-busiest intersection in Cedar Rapids – for free through Feb. 28 ($2,000 value). A similar package will be announced for the Parade of Homes. CBS 2/Fox 28 will offer additional advertising opportunities for HBA members throughout the year – as announced in weekly member e-newsletters.
Read About the Home Show Offering
Sign Up Deadline: Feb. 5, 2021 for The Home Show. Other opportunities as announced.
Contact: Roger Hester rbhester@sbgtv.com (319) 471-6348. 

CORRIDOR BUSINESS JOURNAL
First-time advertisers in the Iowa City Area HBA’s Builders News, published through the Corridor Business Journal to a readership of 9,600, that purchase two ads get two more ads free. Rates vary.
Read About the Offering
Sign Up Deadline: Anytime.
Contact: andrea@corridorbusiness.com (319) 665-6397 ext. 304

KCRG TV
KCRG is offering 30-second TV-commercial packages leading up to the 2021 Home Show and Parade of Homes. You can also get half-off creating the segment. So, members receive the produced commercial and 28 air times for only $2,000. Plus, the more participants, the greater the HBA’s discount for promoting the two events. You get television exposure at a highly reduced rate while also supporting your association’s activities — that promote you!
Read About the Offering
Sign up Deadlines: Home Show Campaign: Jan. 29 (Jan. 22 if production needed.)
Parade of Homes Campaign: May 28 (May 21 if production needed.)
Contact: kimber.dowie@kcrg.com (319) 430-5694

KZIA
Members can get (20) 30-second commercials on Z102.9 radio during The Home Show and Parade of Homes weeks, commercials air on Z102.9, on stream and on app at no extra charge. Commercials air Mon-Sun, 6a-mid. This can be combined with weeklong contest giveaways that include 10 on-air mentions of your business. The combo package is $1,160. Writing and production is free, or you can provide your own commercial. KZIA also offers digital banner ad targeting advertising in a variety of ways for at least six months after the event for $1,000 per month to drive more traffic to your website or business.
Read About the Offering
Sign up Deadline: Monday, Feb. 8, 2021
Contact:  Shawn Reineke (319) 363-2061 or (319) 331-5666

ONMEDIA
OnMedia accesses 38 networks, including HGTV, NBC and the Food Network. During 2021, get 100 commercials per week across your choice of 10 networks for $375 per week. Add on the HGTV Power Up – 12 commercials across one weekend – for $140 per weekend. Plus, there’s a first-quarter 2021 buy-one, get one for all paid commercials. Production is free (normally $175), or upgrade to an on-site shoot and more for $250 (normally $425).
Read About the Offering
Sign Up Deadlines: Anytime during 2021 (minimum 21 weeks required), except 1Q offer.
Contact: Debbie Reynolds dreynolds@onmediaadsales.com (319) 466-7448

TOWNSQUARE MEDIA
The radio opportunity with Townsquare Media, which owns KHAK, KDAT, KRNA and 107.1, is for all of 2021. Members get a 50-60 percent discount and Iowa City Area HBA events receive additional advertising. Your ad production is free, there are multiple dates and times available in the packages and you can reuse the ad anywhere else for free. There are also digital advertising bundles that would appear on stations’ streaming websites.
Read About the Offering
Sign up Deadlines: Anytime during 2021.
Contact: teri.vandyke@townsquaremedia.com (319) 365-9431

THE CEDAR RAPIDS GAZETTE
The Gazette is offering exclusive 30 percent discounts on print ads and 25 percent off digital ads during 2021. Members can also receive $100 off recruiting ads with Corridor Careers.
Read About the Offering
Sign up Deadline: Anytime during 2021.
Contact: elaine.rayner@thegazette.com (319) 339-3159